![]() ![]() So now Red Giant has launched Red Giant Complete. And a few Creative Cloud releases ago, I would have agreed with you. Of course, the cynical might say that this funding model also allows the software companies to use their subscribers as beta-testers. In other words, it attempts to avoid the boom/bust cycle of (say) video games and other pieces of software that are rather more ‘one off’ events. From all-encompassing platforms like SAP to specialized academic software with just a few hundred users worldwide, subscriptions allow companies to continuously develop their products whilst having a degree of certainty about whether they can afford to pay the help at the end of the month. Software on subscription is a popular financial model in the B-to-B environment. And according to Red Giant I’m one of over 250,000 people regularly using their products in the film and TV industry. From the earliest iterations of Magic Bullet to what has now become a very comprehensive set of plug-ins for most popular NLEs, I’ve rarely had to look past what their software offers to find a cool creative look or a pragmatic solution to whatever I’ve been trying to ‘fix in the edit’. I’ve been using Red Giant software for over 10 years now. ![]()
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